{"id":84,"date":"2025-04-15T07:39:11","date_gmt":"2025-04-15T07:39:11","guid":{"rendered":"https:\/\/peeters-mallaury-portfolio.com\/?page_id=84"},"modified":"2025-05-12T19:43:08","modified_gmt":"2025-05-12T19:43:08","slug":"campagne-de-news-jacking-pour-starbucks","status":"publish","type":"page","link":"https:\/\/peeters-mallaury-portfolio.com\/?page_id=84","title":{"rendered":"Campagne de news jacking pour starbucks"},"content":{"rendered":"\n<p>Voici une campagne de news jacking pour Starbucks qui contient 2 types de news jacking les classiques (\u00e9v\u00e8nements d&rsquo;actualit\u00e9) et les marronniers (\u00e9v\u00e9nements r\u00e9currents et pr\u00e9visibles).<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-125136-1-edited-1024x683.png\" alt=\"\" class=\"wp-image-62\" srcset=\"https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-125136-1-edited-1024x683.png 1024w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-125136-1-edited-300x200.png 300w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-125136-1-edited-768x512.png 768w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-125136-1-edited.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pour les marronniers, il y a le festival de musique Tomorrowland, la nuit des \u00e9toiles et l&rsquo;octobre rose :<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"726\" height=\"1024\" src=\"http:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/starbuks-tomorowland-1-726x1024.jpg\" alt=\"\" class=\"wp-image-156\" srcset=\"https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/starbuks-tomorowland-1-726x1024.jpg 726w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/starbuks-tomorowland-1-213x300.jpg 213w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/starbuks-tomorowland-1-768x1083.jpg 768w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/starbuks-tomorowland-1-1090x1536.jpg 1090w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/starbuks-tomorowland-1.jpg 1240w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"595\" height=\"842\" src=\"http:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Sein-1.png\" alt=\"\" class=\"wp-image-157\" srcset=\"https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Sein-1.png 595w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Sein-1-212x300.png 212w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"1024\" src=\"http:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Starbuks-etoiles1-1-726x1024.png\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Starbuks-etoiles1-1-726x1024.png 726w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Starbuks-etoiles1-1-213x300.png 213w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Starbuks-etoiles1-1-768x1083.png 768w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Starbuks-etoiles1-1-1090x1536.png 1090w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Starbuks-etoiles1-1.png 1240w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Pour les news jacking classiques il y a la sortie du film Captain America Brave New World, le passage de Bianca Censori sur le tapis rouge et Tuk le pingouin qui s&rsquo;est enfui du zoo d&rsquo;Anvers :<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"http:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Mockup01-1024x718.png\" alt=\"\" class=\"wp-image-162\" srcset=\"https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Mockup01-1024x718.png 1024w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Mockup01-300x210.png 300w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Mockup01-768x539.png 768w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Mockup01-1536x1077.png 1536w, https:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Mockup01-2048x1437.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video alignwide\"><video height=\"2514\" style=\"aspect-ratio: 2514 \/ 2514;\" width=\"2514\" controls src=\"http:\/\/peeters-mallaury-portfolio.com\/wp-content\/uploads\/2025\/05\/Captaine-America-1.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Voici une campagne de news jacking pour Starbucks qui contient 2 types de news jacking les classiques (\u00e9v\u00e8nements d&rsquo;actualit\u00e9) et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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